Richard Luong

Client: Emergent BioSolutions
Agency: VMLY&R Health New York

TV spot for NARCAN’s OTC launch, featuring an unlikely hero whose world falls apart when her loved one experiences an opioid emergency.

A :60 spot was created, along with the various cutdowns: :30, :15, :6. The spot was also leveraged for paid and organic Social.

Client: Emergent BioSolutions
Agency: VMLY&R Health New York

Product shoot of the new NARCAN over-the-counter (OTC) packaging, to be used across various print, online and social tactics.

Client: Emergent BioSolutions
Agency: VMLY&R Health New York

Pre-launch campaign to announce that NARCAN (an opioid reversal drug) will soon be for sale online and in stores without a prescription.

The goal of the campaign was to de-stigmatize NARCAN — that it’s not just for people with opioid use disorders.

In fact, this life-saving drug should be carried by everyone, so they can be prepared for an unexpected opioid emergency.

Client: Abbott
Agency: VMLY&R Chicago

Worked on the portion of the spot that shows how Pedialyte’s unique formulation can penetrate the “hydration barrier” to hydrate better than just water alone.

This bit of animation was inserted into the existing “Court” TV spot to create a new :30 and :15.

Client: Canadian Broadcasting Corporation
Agency: Digital Howard

Interactive episodes for the Kids’ CBC television show, The Adventures of Napkin Man. Four interactive episodes were created: Bad Hair Day, Get Well Soon, Fun For One and Bye Bye Boogaloo. The interactive episodes allowed young children to watch the show and further engage with its characters by playing fun and interactive games, while learning more about each episode’s emotional theme.

Client: Cogeco
Agency: OgilvyOne

For Cogeco’s TiVo holiday campaign, users were invited to tweet their holiday wish to help make childrens’ wishes come true. Campaign elements included a website, email, banner ad, poster, transit shelter ad and direct mail.

Client: Cogeco
Agency: OgilvyOne

A direct mail (DM) piece was sent out to lost Cogeco customers with the goal of winning them back with the TiVo experience.

The DM piece displays a sad face on its cover — opening the piece reveals the TiVo experience offer.

Client: American Express
Agency: OgilvyOne

Interactive expandable banner and animated banners on MSN.

Client: American Express
Agency: OgilvyOne

Booklet for the American Express AeroplanPlus Corporate Card Program.

Client: Canadian Marketing Association
Agency: Wunderman

A multichannel campaign was created to drive attendance to the 2012 CMA B2B conference on closed loop marketing.

The campaign was rolled out in multiple channels, which included posters, magazine ads, website, banner ads, emails and social.

Client: Microsoft
Agency: Wunderman

Comic-book style website for the Skyrocket Sweepstakes campaign, which encouraged IT professional to download product evaluations to learn about Microsoft’s Cloud solutions — every evaluation downloaded improved the odds of winning the grand prize of $10,000.

Client: Microsoft
Agency: Wunderman

A multichannel campaign was created for the launch of Lync in Canada — Microsoft’s unified communications tool. The campaign goal was to generate awareness for Lync and encourage IT professionals to attend Lync Conference Canada where they could learn more. Campaign elements included a website, banners, emails, posters, and event signage.

Client: Microsoft
Agency: Wunderman

Liberated Office campaign for the launch of Office 365 in Canada. Campaign elements included a video mailer, website, email, banner ad and case studies in the Canadian CIO digital magazine.

Client: Xbox
Agency: Wunderman

For the launch of Gears of War 3 in Canada, an online experience was created to drive awareness and engagement with the franchise, with the ultimate goal of getting Xbox gamers to pre-order the game.

Client: Xbox
Agency: Wunderman

An online campaign was created for the launch of Halo Reach in Canada to drive awareness for the game's release, and encourage users to pre-order it. Campaign elements included a psych evaluation website, desktop wallpapers and emails.

Client: ING Direct Canada
Agency: GWP Brand Engineering

The Tax Free Savings account (TFSA) that was introduced by the Canadian government was a gift to savers that allowed them to deposit their money into a TFSA and watch it grow tax-free.

For the launch of ING DIRECT’s Tax-Free Investment Savings Account, the Hug the Tax Man campaign was created, which also served to thank the Canadian government for their gift of tax-free savings.

Client: Campbell’s
Agency: Proximity Canada

Campbell’s Nourish the Nation Food Drive encouraged users to donate a serving of soup by simply answering a quiz question correctly.

At the end of the campaign, the donation goal of 100,000 soup servings was achieved, which meant Campbell’s donated an extra 50,000 servings for meeting the donation goal.

Client: Whiskas Temptations
Agency: Proximity Canada

The Show Us Your Shake Contest invited cat owners to capture and share their cat’s reaction when they shake a bag of Temptations treats, for a chance to win cool prizes.